Diadora x 24Kilates x Xlarge: N.9000 "Copito"
partnership with 24kilates boutique in barcelona spain, and diadora italy. concept inspired by "copito", the only known albino gorilla. sneaker limited to 1000 pairs, exclusively released in 24kilates boutiques: bangkok, madrid, barcelona, xlarge store: harajuku, tokyo, ubiq: washington d.c. usa. release parties & events at all locations. co-branded apparel to coincide with release.
role:
project management
product concept
art direction & concept for release event
event coordination & live social media activation
EXECUTION OF DIGITAL/SOCIAL CAMPAIGN rollout
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