Alpha Industries x X-Large
reinterpretation of alpha industries classic ma-1 bomber. the idea was to amplify the concept of the blood chit patch. A blood chit is a notice carried by military personnel and addressed to any civilians who may come across an armed-services member – such as a shot-down pilot – in difficulties. making the jacket fully 3m increases visibility of military personnel to be found easier.
Role:
project management
product concept
Art direction & styling
Execution of digital/social campaign & e-commerce release
